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  • AS I AM Classic Collection
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Featured collection

  • ASIAM Hydration Elation
    Regular price
    £11.49
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    £11.49
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  • Double Butter Cream 160z Large Size
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    £14.50
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    £14.50
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    £14.99
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  • AS I AM Naturally Leave In Conditioner 8fl oz
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    £7.99
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    £7.99
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  • ASIAM Coconut Cowash
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    £9.99
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    £9.99
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    £10.49
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  • So Much Moisture
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    £9.99
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    £9.99
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  • Curling Jelly
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    £8.99
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    £8.99
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    £9.99
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  • AS I AM Curly Girl Method Wash Day Bundle - Cowash, Hydration Elation, Leave in, Curling Jelly
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    £36.00
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    £36.00
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  • AS I AM Naturally Cleansing pudding
    Regular price
    £9.39
    Sale price
    £9.39
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    £9.49
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  • Detangling conditioner
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    £8.99
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    £8.99
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  • Curl Clarity - Shampoo
    Regular price
    £10.99
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    £10.99
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  • AS I AM Coils & Curls Care Package
    Regular price
    £19.99
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    £19.99
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  • CocoShea Whip
    Regular price
    £9.49
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    £9.49
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  • Moisture Milk
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    £10.99
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    £10.99
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    £11.99
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  • Twist defining jelly
    Regular price
    £9.98
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    £9.98
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  • Double Butter Cream 8oz
    Regular price
    £10.49
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    £10.49
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  • Cocoshea spray
    Regular price
    £10.99
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    £10.99
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  • Curl Clarity Shampoo 213ml Hydration Elation 8oz and Cocoshea Whip 8oz Bundle
    Regular price
    £28.00
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    £28.00
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  • Smoothing Gel
    Regular price
    £10.99
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    £10.99
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    £11.99
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  • AS I AM Gift Pack - Wash and Style
    Regular price
    £48.99
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    £48.99
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  • AS I AM Gift Pack - Curly Gurl Method Wash Day Hamper
    Regular price
    £42.00
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    £42.00
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  • AS I AM Naturally Coil Defining Styling Jelly 227g
    Regular price
    £9.96
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    £9.96
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Your journey to well moisturised hair

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Hair Grade

Check out our product collections. Amazing Products formulated for natural textured hair. Containing natural ingredients like Shea Butter and Coconut oil to hydrate, define, condition and shine. Take control of the way you look and feel !!!!!

Dry & Itchy Collection

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JBCO Curling creme

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GroWash - Cleansing Creme Conditioner

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